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Marketplaces: Checklists to meet, KPIs to track, and Network Effects' meaning in Web2 versus Web3

The Marketplace Snippet
Issue #28 • View online
The Marketplace Snippet
Happy Monday!
Hot off the press, our 28th edition of The Marketplace Snippet curated by Paola and Mathias on behalf of the Speedinvest Marketplaces & Consumer team 🚀
The Marketplace Snippet is a monthly newsletter featuring the most interesting content on Marketplaces that caught our eye.
In this edition…
More on how to unlock a platform’s potential for hyper-growth via viral loops and user-generated content. Sorare’s journey into bringing crypto mainstream while building the next entertainment giant, starting with sports. The Peloton saga #tobecontinued.
Some useful guides on how to design your company’s durability from day 1 to be able to capture value creation in the long term. Why investing in Marketplaces and what investors ask themselves when getting to know one, along a list of KPIs Marketplace founders should track.
More on this, including some thought-provoking Twitter 🧵 on how to think about NFX in a new environment in the selection of articles below.
Our teammate, Max, will be in Paris for the next four months. So, if you happen to be in the area, be sure to drop him a line!
If you’ve missed past newsletters or simply can’t get enough, catch up here.
Now, let’s jump in!

Insights: Marketplace Operators
Viral loops: Platforms' superpowers and how to unlock them
Peloton’s new CEO sees app store and overhauled subscription model in its future 🔮
In its quest to challenge Amazon's fulfillment business, Shopify is stumbling where it usually excels: Software!
Sorare's journey in building the next entertainment giant, starting with sports ⚽
Insights: Marketplace Investors
The Durability Formula – How it will determine your startup’s future value
✔ The Marketplace Checklist
Lenny Rachitsky on Twitter: "Marketplace founders: What KPIs do you track most closely?"
Network Effects | Web2 versus Web3
Our General Partner, Mathias Ockenfels, on why Marketplaces are vital for combating the Climate Crisis
News From our Portfolio
🔔 Tier Mobility acquires Spin 🔔
When we say "Two 🐦🐦with one stone" - GoStudent acquires UK’s Seneca Learning and Spain’s Tus Media Group
They did it AGAIN!💥 Congratulations to CoachHub for their acquisition of the coaching division of leading Austrian consulting firm Klaiton
We welcome Liefergrün to the Speedinvest family! 👏
Another #ClimateTech investment from yours truly. We welcome Sunhero to the Speedinvest family! 👏
New $$$
NFTs, e-learning, social commerce, q-commerce and so much more…
Careers in Tech
Now hiring!
Thanks for reading! We hope you enjoyed this issue.
If you liked the content, why not give it a 👍 and share it with friends? 😉
Any questions, tips, feedback? Bring it on and leave a comment. We look forward to hearing from you! 💬
The Speedinvest Marketplaces & Consumer team backs startups who are shaping the future across B2B and B2C at the intersection of marketplaces, eCommerce 2.0, and consumer subscriptions. You really want our attention? Throw in some network effects - the driver behind the digital platforms that are redefining our everyday lives.
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