The Marketplace Snippet
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Network effects vs. Viral effects, Strava's growth playbook and our Board Meeting template

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The Marketplace Snippet
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The Marketplace Snippet
Issue #11 • View online
The Marketplace Snippet
The Marketplace Snippet from the Speedinvest x Team is back!
Every first Monday of the month you can expect a good dose of content ⭐ on everything network effects, marketplaces and platforms ⭐.
This newsletter is created by Magda from the Speedinvest x Team. You can follow me on Twitter here.
This month, we discuss different growth playbooks for marketplaces and Strava’s case study. We explore how Stitch Fix creates their viral loops, and zoom in on the difference between network effects and viral effects. We also share our Speedinvest Board Deck template and feature some exciting news about our portfolio. Read on!

The Marketplace Conference
As we’re getting ready for the upcoming Marketplace Conference on 1-2 December, we are super excited to share some of the speakers who we will have on stage.
Sarah Tavel (Benchmark) will give a keynote presentation covering the hierarchy of marketplaces. Rytis Vitkauskas (Lightspeed) will have a fire-side chat with the CEO of Vinted, Thomas Plantenga. And Lenny Rachitsky (ex. Airbnb) will explain how to kick start a marketplace business.
You can secure your tickets here and use discount code si_friends for a 10% discount!
Insights from Marketplace Operators
Types of Marketplaces by Casey Winters
Types of Marketplaces by Casey Winters
Casey Winters and Gilad Horev explore marketplace models and discuss different strategies from SaaS-enablement to a full vertical integration.
caseyaccidental.com  •  Share
Strava - analyzing the growth playbook of a sports social network
Strava - analyzing the growth playbook of a sports social network
As the young startup with limited resources, Strava’s co-founders applied the “come for the tool, stay for the network” framework. In its early days, the single-player mode helped it to drive early adoption.
techstadium.substack.com  •  Share
How Discord invented the future of the internet
How Discord invented the future of the internet
Discord’s founders just wanted to create a way to talk to their gamer friends. Fast-forward a few years, Discord has more than 100 million monthly active users, in millions of communities not only in gaming.
www.protocol.com  •  Share
Insights from Marketplace Investors
Viral Effects vs. Network Effects
Viral Effects vs. Network Effects
Viral effects and network effects are two completely different things. Viral effects are about customer growth. Network effects are about adding value and defensibility to your product.
www.nfx.com  •  Share
Stitch Fix's business model
Stitch Fix's business model
In the single player flywheel, each individual customer is enjoying a virtuous cycle of ever improving recommendations. Why Stitch Fix might be an overnight success, decades in the making - great essay.
theflywheel.substack.com  •  Share
Open-Sourcing our Board Meeting Template
Open-Sourcing our Board Meeting Template
Our colleague Philip has created a board meeting template to help you make your meetings more efficient and productive.
medium.com  •  Share
News from our Portfolio
Kodit.io raises €100 million round
Kodit.io raises €100 million round
Kodit.io, our Finnish portfolio company that uses tech to speed up sales in the housing market has raised €100 million in a combination of equity and debt. The round was led by Nordic real estate investor NREP.
tech.eu  •  Share
Welcome to our portfolio, Stotles!
Welcome to our portfolio, Stotles!
Stotles, our newest addition to the portfolio, uses technology to turns fragmented public sector data — such as spending, tenders, contracts into actionable tender opportunities for businesses. The round was led by Speedinvest x, with the participation of 7Percent Ventures, FJLabs, and high profile angels. 
techcrunch.com  •  Share
Hottest Edtech startups by Speedinvest
Hottest Edtech startups by Speedinvest
The edtech sector has attracted record investment under lockdown. CoachHub was featured by Business Insider as one of the hottest startups in the space.
www.businessinsider.com  •  Share
New $$$
Kahoot picks up $215M
Kahoot picks up $215M
Kahoot, a user-generated gamified e-learning platform, raises $215 million from Softbank to double down on the current surge in demand for remote education.
techcrunch.com  •  Share
Faire valued at $2.5bn
Faire valued at $2.5bn
Faire, a wholesale B2B marketplace, has completed a $170 million Series E round led by Sequoia Capital that more than doubled Faire’s valuation to $2.5 billion
www.forbes.com  •  Share
Ordermark raises $120 million
Ordermark raises $120 million
Ordermark, a network of delivery-only restaurant brands that exist only on UberEats and similar services, raises a $120M round from Softbank.
techcrunch.com  •  Share
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