Hot off the presses, the 29th edition of The Marketplace Snippet curated by Paola and Mathias on behalf of the Speedinvest Marketplaces & Consumer team 🚀
The Marketplace Snippet is a monthly newsletter featuring the most interesting content on Marketplaces that caught our eye.
In this edition:
A two-part guide to Web3 Creator Economy platforms and go-to-market tactics and strategies for founders in the space
How Shopify uses the‘Swinging the Pendulum’ to optimize operations
Risk-taking, A/B testing, north star metrics and more learnings from Google, FB and Amazon shared by the founder of Whatnot
Breaking down the business models of the 100 best-performing marketplaces
More on this including some thought-provoking discussions in the selection of articles below.
If you’ve missed past newsletters or simply can’t get enough, catch up here.
The creator economy has officially arrived, but is Europe late to the party?
In a new report by Speedinvest in a collaboration with Antler, Paola takes a deep dive into the founder and investor landscape of the booming creator economy.
In Web3, the alignment of incentives through stakeholder primacymeans the customers are turned into stakeholders - driving the need for new distribution strategies.
In a new report by Speedinvest, Paola takes a deep dive into the ABCs to launching or scaling a Web3 company.
Sharetribe analysed how the top 100 marketplaces of 2021 make money. Commission continues to reign supreme, with 51% marketplaces choosing this business model, followed by a combined model of commission & subscription.
100 rejections and “misery walks” later, the story behind the raise of Canva and how it is democratizing design and challenging the unwritten rules around who gets to consider themselves a designer. ⚡
Grant LaFontaine, Founder & CEO of Whatnot, one of the fastest-growing marketplace in the US, joins Harry Stebbings at 20VC to discuss the founding of Whatnot and the biggest learnings he ‘stole’ from Google, FB, Amazon and much more.
Brandon Chu, VP of Product Acceleration at Shopify, explains Shopify’s operating principle of ‘Swinging the Pendulum,’ used to communicate when they need teams to start optimizing for the other end of the spectrum.
Mike Ghaffary, GP at Canvas Ventures, discusses why investors should take a second look at marketplace stocks, the challenge for profitability in these stocks, and more.
Our General Partner Mathias Ockenfels shares his view on an industry that appears to be red hot right now 🔥 - but also where a mature exit market still seems some way off.
The question: Is there a fundamental conflict between a network having a recommendation system that suggests content to consumers & the creators having ownership and control of their content and subscribers?
Momentum in marketplaces continues in 2022 with 22deals closed in March and continued investor appetite for network effects businesses, including some of our own here at Speedinvest.
Our portfolio companies are always hiring exceptional talent! If you or someone you know would love to work in a fast-paced marketplace startup, check out the open jobs at our startups here.
Thanks for reading! We hope you enjoyed this issue.
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Any questions, tips, feedback? Bring it on and leave a comment. We look forward to hearing from you! 💬
The Speedinvest Marketplaces & Consumer team backs startups who are shaping the future across B2B and B2C at the intersection of marketplaces, eCommerce 2.0, and consumer subscriptions. You really want our attention? Throw in some network effects - the driver behind the digital platforms that are redefining our everyday lives.
