Sharetribe analysed how the top 100 marketplaces of 2021 make money. Commission continues to reign supreme, with 51% marketplaces choosing this business model, followed by a combined model of commission & subscription.
Grant LaFontaine, Founder & CEO of Whatnot, one of the fastest-growing marketplace in the US, joins Harry Stebbings at 20VC to discuss the founding of Whatnot and the biggest learnings he ‘stole’ from Google, FB, Amazon and much more.
Brandon Chu, VP of Product Acceleration at Shopify, explains Shopify’s operating principle of ‘Swinging the Pendulum,’ used to communicate when they need teams to start optimizing for the other end of the spectrum.
The question: Is there a fundamental conflict between a network having a recommendation system that suggests content to consumers & the creators having ownership and control of their content and subscribers?
Thanks for reading! We hope you enjoyed this issue.
If you liked the content, why not give it a 👍 and share it with friends? 😉
Any questions, tips, feedback? Bring it on and leave a comment. We look forward to hearing from you! 💬
The Speedinvest Marketplaces & Consumer team backs startups who are shaping the future across B2B and B2C at the intersection of marketplaces, eCommerce 2.0, and consumer subscriptions. You really want our attention? Throw in some network effects - the driver behind the digital platforms that are redefining our everyday lives.